Performance Metrics

TikTok Shop Analytics

7D 14D 30D
130,100
Total Views
Video reach
0.0%
Avg CTR
Click-through rate
5,397
Product Visits
Landing page
14.3%
Add-to-Cart %
774 carts
375
Checkouts
Started checkout
$4,611
Revenue
159 sales
Daily Views & Purchases
Views Purchases
Conversion Funnel
Views
—
100%
Product Visits
—
—
Add-to-Cart
—
—
Checkout
—
—
Purchase
—
—
Key Insights
⚡
Track views and carts separately. Zero carts = bad product. Zero purchases = bad price/trust/shipping.
⏱
72-hour rule: If views > 5k and cart rate < 5%, kill the product and test a new one. Don't wait a week.
📊
Use this data to spot trends. Uplift in views but flat carts = creative change needed, not product change.
💰
Average order value: —

📡 Push Metrics via API

POST daily data to /api/metrics to keep this dashboard updated. Works as a webhook from TikTok Shop analytics or a manual CSV import.

curl -X POST https://scrollcart-2.polsia.app/api/metrics \\ -H "Content-Type: application/json" \\ -d '{"date":"2026-05-26","views":8420,"ctr":0.034,"product_visits":286,"add_to_cart":41,"checkout_starts":18,"purchases":7,"revenue":203}'